ICT 275 Core Business Activity and Role of Innovation: Study on Microsoft Assessment 2 Answer

Executive Summary

In this day and age of rapid technological growth and development, innovation has become the key to gain a competitive edge. Business innovation has become an integral part of all business operations due to the stiff competition that exists in today’s business market. In this project, the core business activity and the role of innovation in the value proposition has been discussed.  The report also deals with the ways in which innovation enables a company to perform better than its competitors. In this study, the vital factors which are responsible for the success of a firm’s innovation have also been discussed. The report also puts light on the technical S-Curve of the firm and at what stage it exists. In this project, the degree of success of the firm in implementing and utilising innovation has also been discussed in detail. 

Introduction

Business innovation has become an integral part of all business operations due to the stiff competition that exists in today’s business market. In this project, the core business activity and the role of innovation in the value proposition has been discussed.  The report also deals with the ways in which innovation enables a company to perform better than its competitors. In this study, the vital factors which are responsible for the success of a firm’s innovation have also been discussed. The report also puts light on the technical S-Curve of the firm and at what stage it exists. In this project, the degree of success of the firm in implementing and utilising innovation has also been discussed in detail. 

Discussion

The core business activity and role of innovation in their value proposition

Microsoft is the presently selected IT/IS Technology firm selected in the context of understanding business innovation. As a global leader in digital technology consultancy, great degree of transformation is created through engineering services (Lai and Samers, 2020). With client based opportunity digital platform through industrial exercise specification is strategically maintained with business value conviction. 

Telecommunication entertainment and media 

Innovation in digital world is penetrated through transition from traditional activities to modern networking dimensions. After declining revenues are exposed to, saturation through explosion s created through in-depth knowledge in telecommunication through digital content with technological expertise. 

Automotive, manufacturing and life science 

Microsoft contributes in diversified services through array of solutions to create fertile ground in innovation mechanism (Khin and Ho, 2019). Creating pace for living with enhanced competitiveness enhanced outsourcing and IT systems to save in supporting functional areas. There is management competence created through digital transformation to derive smartness, planted projects and products incurred. 

Consumer products with retail distribution 

With increased pace expected from customer expectation, changes are embraced through productivity. This creates constraints in association with technological expertise through e-commerce service platforms. There are speed and flexibility embedded through retail distribution across digital effectiveness by innovation incorporated across Microsoft. 

Financial services 

Aspects like banking and insurances are handled through digitalized innovation through rationalization. There is financial simplification created through support group. It is the application of infrastructural evolution where data management intelligence is established through mobility with regulatory effectiveness with experienced improvements brought in (Manresa et al., 2020). 

Microsoft is on their way to make innovation their course of evolution in absorbing it as a discipline. By eliminating barriers from entering their organization and driving towards sustainability in business development shall enable new innovation concepts to dominate disciplines at Microsoft. From data science to creative solution take the company through technological robustness to cut across the complex challenges in business dimensions. This accelerates the leading organization to build a mark in intense competitive sense for future. 

How innovation is making this business different than competitors?

IT/IS Technology Company Capgemini is an epitome of inventing creative edge in lending business strategies with exceptional technologies. With the help of data science the technological automation and inventive research progress is carried out. Encouraging technological creative designs and fresh ideas make the complex business situation drive towards solution. There is strategic combination created through overcoming technological challenges (Mancha and Shankaranarayanan, 2020). This provide Microsoft tremendous boost to empower the business forces to prepare a technologically sufficing platforms to rethink. Constant adaptation with change with research and new invention in smart techniques, intelligent solution are keeping Microsoft a step in business achievements. Gaining ability to redesign business through technological resources is possible after Microsoft emphasized upon the build invest and transform operations. Transforming products services, capacitating business effectiveness and inducing feasible creative models for better business are fostered by Microsoft. Artificial Intelligence is implemented through customer experience excellence through significant activities added through robotics backing business strength in Microsoft. Major booster created in strategic proposition through deployment of correct AI implication for cost effective robustness in preparing the business services for better tomorrow (Sawyer et al., 2020). With inventive mind set Microsoft pulls off multidisciplinary expertise for feeding individual needs to satisfy client needs and keep prioritizing on digital transformation as business solutions for better acquisition. 

Research and development and its relation with the organisation's innovation.

Microsoft engages in deep rooted invention approach where 73% of digital master establish a clear vision to offer transformational effectiveness across customer experiences. With 71% of digital technology application, the customer facing objectivity is created through operational processes for Microsoft to be under constant progress in business system solutions and organizational innovation. It is through 71% of digitalized technological infusion that operational optimization is built in to transform the outlook of business solution with massive achievements (Valeri and Baggio, 2020). Business invention strategy approach prepares business for alternative energy marketing across Microsoft. With digitization dominated services transforming the industry of IT/IS in this age, media e-commerce and Microsoft brings in the reality business where solutions embedded with technologies need exciting offers. With a fresh perspective, the great benefit is created through investment for new proposition for overcoming disruptions. Operative transformation through data analytics and automation, help Microsoft to reach new heights in living the practice through the application of Artificial Intelligence. Financial excellence to derive service effectiveness is gifted. Along with business the people also under transformation to build success ration through skill exhausting. 

Factors affecting the firm’s innovation success

Demand push is undoubtedly the prime challenge acknowledged at Microsoft where market driven persuasion creates crisis for them to cope with resource sufficiency. Rapid changes and rising requirements on customer part fall heavy on demand quotient where complexity in products and services often reduce efficacy for Microsoft. The consequent struggles that company encountered in optimizing strategies on technological innovation makes suffer in cost resource sufficiency. Online sales channels are found to be fragmented with distribution network not globally competent enough. Organizational challenge is managed for complex networks to meet globalized knowledge creation (Nowiński and Kozma, 2017). This brings the science push to play where Microsoft’s prime drive of banking on invention approach is established on. With R&D strengthened backing, activities across time zones are struggling to establish a point where networks were rigidly preventing with boundaries to attain globalized acceptance and flexibility. Research institution association and vigorous competence is creating innovation expectation through corporate productiveness. These tools are tried to be exploited due to incapability to deal with technological niche in handling customer changing demands posed upon the market. 

The firm’s innovation category and different aspects of the innovation type

Turning technological challenges into favourable digital opportunities is the innovation possibility where industry based disruption is curtailed out. IT and business blended together results in financial performances with exploitation of support capabilities. It is through the customer experience strategic approach that social information knowledge is incorporated as the prime area of governance. With the globalization mechanism the development in customer experiences are created (Dobson-Lohman, 2020). There are chances of in-depth product analysis through which insight based knowledge is created. With top line growth mechanism, the innovation aspects are developed and grown across customers. With mass customization approach digital platform is tapped by Microsoft to create innovation on purpose through these diversified approaches. Process digitalization is another mechanism across which social collaboration is created through innovative procedure and protocols created rapidly. Digital modification enables the products to be enriched and services enhanced through augmentation of capabilities in resource dimensions. With workers enablement Microsoft creates new digitization protocols where social communication and leveraging mechanize decentralization is created. 
The firm’s technology S-Curve and the stage of this business on it

Augmented reality (AR and Virtual Reality (VR) are two suspensions across which Microsoft propagates the growth dimension. In terms of tangible growth validation, Microsoft has welcomed ability to embrace 25 % of improvement in their products and service dimensions. When the use of effective equipment, technological niche and measurements are concerned, the virtual reality shows the Microsoft manages to pull off 50% of improvements and accelerated to S-Curve where the automation, application of AI and technological information embedded in digitized platforms are amplified effectually. A rather responsible business conduct is further carried on by the company to undergo risk protected progress across the organization to create resistance (Riemer et al., 2017). The utilization of resources in the form of automation, business solutions and resource sectors, Microsoft manages to keep a developed ark with a positively inclined upward graph in the S-Curve with 25 to 50 per cent escalation. 

Success of the firm in utilizing innovation to their own advantage

Microsoft is recognized as one such globally performing IT/IS technology based business solution company that creates huge mark in innovation. A large amount of investment is recurrent at Microsoft to yield best successful outcomes as results through the industrial standards. As the company has able to achieve accelerated satisfaction in customer experience part, the fulfilment of the company exists on that paradigm (Lin et al., 2020). For a client faced company as Microsoft it is a matter greatest regard that business is valued with fresh minds, contributed with convinced technological support and create exceptional innovative strategies to maximize the service operations. With Artificial Intelligence, automation and robotics the technology use has led Microsoft towards success and added robustness across the business dimension. 

Conclusion

Incorporation of proper innovation goes a long way in enabling a company to gain competitive edge against its competitors in the business market. Encouraging technological creative designs and fresh ideas make the complex business situation drive towards solution. Constant adaptation with change with research and new invention in smart techniques, intelligent solution kept Microsoft a step ahead in business achievements. Microsoft had created new digitization protocols by enabling workers which improved social communication and leveraged mechanize decentralization. Therefore, it can be concluded that, Microsoft’s innovation in the form of Artificial Intelligence, automation and robotics has led towards success and added robustness across the business dimensions.