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IAP607 Independent Critical Analysis Project: Group Consultancy Report Assessment 2 Answer

Subject Code and TitleIAP607 Independent Critical Analysis Project
AssessmentGroup consultancy report
Individual/GroupGroup (3 max.)
Length4,000 – 5,000 words (+/- 10%)
Learning OutcomesThis assessment addresses the following Subject Learning Outcomes:

  1. Critically reflect upon and apply disciplinary methods and approaches in the design of the hotel analysis.
  2. Critically review the literature as it applies to the hotel analysis.
  3. Collect and synthesise data using appropriate consultancy tools.
  4. Critically reflect upon and interpret information to reach meaningful conclusions and make recommendations.
  5. Communicate the hotel analysis in appropriate academic language and structure.
Total Marks100 marks


In this capstone subject, students have the opportunity to demonstrate the core attributes of written communication, information literacy, synthesis of complex information, and logical and critical thinking. This is achieved by completing a substantive piece of analysis, supported by research and based on experiential learning, to achieve the analysis of an actual business problem.

This subject enables students to independently undertake a research project based on the analysis of an actual business problem that holds relevance to the hospitality industry. Students will submit a research report based on the finalised and approved research proposal in BRH606 Business Research for Hoteliers.

Task Instructions

Each project has its own individual characteristics therefore the following is provided as a general guide to structuring a final report. If you feel you need to structure your report in a way that is very different to the general structure outlined below, please discuss it with your lecturer before proceeding.

Abstract (approx. 150- words, not included in the word count, numbered as Page i).

  • Research problem and context
  • Research methods
  • Main findings
  • Implications
  • Limitations and recommendations for future research

Table of Contents (not included in the word count, numbered as Page ii).

  • Each heading should correspond to a page number. Use the Table of Content function in Word to create this.

List of Tables and Figures (not included in the word count, numbered as Page ii).

  • Only required if you have tables or figures in your report.

List of Appendices (not included in word count, numbered as Page ii)

Introduction (10% - approx. 400 words, numbered as Page 1).

  • Background to the research, including the research problem.
  • Include essential information about the firm.
  • Research aim and objectives.
  • Significance of the research - What is important about this research? What benefit will it bring to the business and/or advancement of theoretical knowledge?
  • Scope of the report - This section explains what will be covered in the report. State the major sections and sub- sections of your report (tell the reader what is to come).

Literature Review (15% - approx. 600 words)

The literature review, drawn from relevant and credible sources, should demonstrate a strong understanding of relevant concepts to your chosen the research problem for this project. Literature reviews synthesis a significant amount of information while engaging critically (e.g., raising critiques about previously published work) with the content. Your literature review must identify a gap and how your research problem is positioned against existing theoretical knowledge and state why your research is relevant.

Ensure that all sources of information are referenced and citations are used in-text. To supplement 12 quality and relevant academic references, credible industry sources can be added to contextualise the industry environment of your identified business situation, strengthen your argument about the topic and evaluate relevant industry knowledge. Credible industry sources include industry publications, company reports including those of competitors, credible newspaper articles, and secondary data sets

from the ABS, Tourism Australia, Tourism NSW, World Tourism Organisation, national tourist offices (NTOs). Your literature review should make it clear the relevance and value of the research you completed (this is often achieved through a clear articulation of the research gap).

Methodology (25% - approx. 1000 words)

Write in the past tense. Clearly explain how you have collected primary data to complete your project. It is important that all decisions are clearly identified, justified and supported by literature.

  • Introduction: Give a brief introduction to this section of the report
  • Research Methodology: Detailed explanation of the methodology and theoretical background to the research. Justification for methodological decisions.
  • Population and Sample: Detailed description of population and sample and sampling technique.
  • Data Collection: Description and justification of data collection methods. Any issues encountered and how they were dealt with.
  • Data Analysis: Detailed description of data analysis processes and procedures. What process, tools, software and/or tests you used.
  • Measures of Good Research: Justify the quality of your research by describing the criteria (e.g., reliability, validity, transferability, etc.) and strategies (e.g., triangulation, reflexivity member checking, etc.)
  • Limitations: discuss the limitations you experienced in conducting your research. How has this impacted the quality of your research?

Findings and discussions (35% - approx. 1400 words)

Present a clear and logical outline of the key findings. In the discussion, demonstrate how your findings relate to your research objectives or questions. Provide data to evidence the findings you have derived. Support your argument with citations from the literature (academic and industry). Make sure it is clear what information comes from your investigation and what comes from other research.

Conclusion and Recommendations (15% - approx. 600 words) Conclusion:

Make reasonable and/or logical conclusions because of the research you have conducted. This can be organised by the suggestions that following or in a way that best fits the study you have conducted. Some examples of what to address are:

  • A brief summary of your research project including the value/justification
  • Responses to research objectives - How did your research respond to the research question and to each of the objectives?


Using bullet points, make recommendations that can be directly derived from the study you have conducted

  • From your study, what solutions can you recommend for the business problem you first identified?
  • How can hotel businesses or the hotel industry use the knowledge you have gained from conducting this study?
  • What areas of research or new research question would you recommend be pursued next? Ensure that your recommendations are feasible (that they are affordable and practical for the hotel/business to implement).


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