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HOST203 Competitive Analysis of Existing Australian Hospitality Organisation Assessment 1 Answer

Subject Title
Strategic Planning in Hospitality
Subject Code                                    HOST203
Assessment Title
Assessment Task 1 - Written Report  Part 1 (Individual)
Course Learning Outcomes
Learning Outcomes 1 and 2
Assessment Type
Written Report  Part 1 (Individual)  A Situation Analysis Report
Word Limit
Max 1500 words
Format/ Layout of Assessment
Business report
Assessment instructions
Prepare a written report
You will need to demonstrate research and knowledge on your chosen topic.
Referencing sources and backing up your report with examples is a requirement. You are expected to follow the APA referencing style.

This is an individual assessment. You are required to undertake a competitive analysis of an existing Australian hospitality organistaion. The report must make use of analytical tools such as SWOT, PESTLE, and Porter’s Five Forces.
This part 1 is designed to assess your progress in developing the ability to analyse an hospitality organization’s internal and external environments and recommend the optimal strategies to be more competitive and sustainable. In detail, you will:
  • Select an Australian hospitality organisation, e.g., a hotel or restaurant
  • Conduct a situation analysis covering internal and external environments, e.g., SWOT.
  • Recommend 2-3 strategies (e.g., TOWS) to make the organisation more competitive and sustainable.
The report might cover some (but not limited) of the following points:
  • Executive summary
  • Introduction
  • Findings
  • Conclusion
  • Recommendations
The report must include evidence of research to substantiate your conclusions and recommendations


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