HOST203 Competitive Analysis of Existing Australian Hospitality Organisation Assessment 1 Answer

Subject Title	Strategic Planning in Hospitality
Subject Code                                    HOST203
Assessment Title	AT1 Assessment Task 1 - Written Report – Part 1 (Individual)
Course Learning Outcomes	Learning Outcomes 1 and 2
Assessment Type	Written Report – Part 1 (Individual) – A Situation Analysis Report
Weighting	30%
Word Limit	Max 1500 words
Format/ Layout of Assessment	Business report
Assessment instructions	Prepare a written report You will need to demonstrate research and knowledge on your chosen topic. Referencing sources and backing up your report with examples is a requirement. You are expected to follow the APA referencing style.

Task

This is an individual assessment. You are required to undertake a competitive analysis of an existing Australian hospitality organistaion. The report must make use of analytical tools such as SWOT, PESTLE, and Porter’s Five Forces. This part 1 is designed to assess your progress in developing the ability to analyse an hospitality organization’s internal and external environments and recommend the optimal strategies to be more competitive and sustainable. In detail, you will: Select an Australian hospitality organisation, e.g., a hotel or restaurant Conduct a situation analysis covering internal and external environments, e.g., SWOT. Recommend 2-3 strategies (e.g., TOWS) to make the organisation more competitive and sustainable. The report might cover some (but not limited) of the following points: Executive summary Introduction Findings Conclusion Recommendations The report must include evidence of research to substantiate your conclusions and recommendations