HC1041 Analysis of Leading Travel Agency in Australia: Report on TripAdvisor Assessment Answer
Report- IT impact on business
Information technology aims to build business automated processes. This not only helps to reduce operational costs, but it reduces time also. The time saved can be used to work on other projects, thereby significantly improving company operations. It is easy to automate processes like payments, recording metrics, obtaining consumer data, testing those procedures, etc (Lindh and Nordman 2017). There are numerous applications for computerization that can be used for this objective. Information technology deployment offers the ability to control the system of an organization remotely. As a measure, even if they are not physically present at the workplace, it assists workers with the potential to get the work completed for example, in this pandemic era too (Chege and Wang 2020). This assessment aims at highlighting the impact of IT on business. Also, it deals with the analysis of leading travel agency in Australia namely, TripAdvisor. Followed by its need for IT, IT importance, requirements, benefits, and risks and monitoring IT for the chosen business.
Does your chosen business need IT?
It was not until the early 1990s that several organisations could afford to get computers in-house. No exception would be for travel companies. Travel agents focused on individual tourism experiences, attended business meetings, checked brochures, and formed professional partnerships with customers so that customers could make reasonable recommendations (Howell et al. 2018). Moreover, travel was often booked via telephone or by fax. Technological developments now allow travel agents to perform internet survey, schedule and verify travel.
TripAdvisor is a US-based travel business that offers the perfect way to connect with travellers through customer support systems, emails, social networking sites, etc. Via the facilities and observation of TripAdvisor's operations, it was evaluated that over 440 million monthly visitors that gives IT results, providing over 420 million of views and feedback on access (Han 2020). It allows the online travel business to reach growth opportunities with the help of the IT system, by further influencing travellers to visit their website. Furthermore, it greatly helps to produce revenues of 480 billion for the travel industry (Han 2020). The use of IT in the modern period is vital for the chosen organisation as it enables better connectivity and offers better information. Agents no longer need to keep customers' hard-copy records, neither do they have to waste a lot of time gathering consumer payments and submitting accounts to suppliers (Yoo et al. 2016). They can easily handle bookings, purchases and confirmations electronically and updates can be delivered to customers by email. Hence, IT is needed and is very important for the travel business (Ganzaroliet al. 2017).
Why IT is important for business survival?
According to Ortiz and Sotoca 2018, IT is of crucial importance as it maintains the sustainable development of the business. Also, for travel, a business such as TripAdvisor advancement of technology has played a significant factor in its popularity and growth. This promotes communication between the suppliers and the users. The online customer support by TripAdvisor enables its users to get their queries resolved and the online application has made it very simple for the customers to make easy bookings. Further, this has enhanced the work nature and is also comfortable for the workers as well as for the customers and developed efficiency and professional collaborations (Baller et al. 2016).
Earlier the known destination was chosen and workers will only take the users where it is possible for them. But with the use of IT they can follow different locations and help their users to get assistance and transport in different areas, this can be to the hotels, hospitals etc (Löfsten 2016). Also, the technical innovations have emerged with IT the offline booking has now turned to online booking from anywhere even by sitting at home. This has been the major advantage for the TripAdvisor and its customers. Facilities such as online bookings, support systems and booking of hotels have increased operational functionality and enable communication between the suppliers, the workers and the customers (Aithal 2018).
What is required to apply IT into your chosen business?
In order to introduce a competitive TripAdvisor IT system, they must participate in various plans, such as implementing financial and non-financial proposals, using cost-effective tools and supplies and hiring potential and skilled workforce (Tallon et al. 2016).
Recruiting potential employee
The recruiting of skilled and trained workers within the organization is another important criterion for applying IT in the selected company so that they can offer consistency of web services to customers. The experienced and certified workers contribute greatly to the production of the accessible website with minimal vulnerabilities so that users do not encounter extreme issues related to accessing the website (Tallon et al. 2016).
The organisation is expected to provide sufficient funding for all the needed IT capacity so that they might assist in the distribution of successful services to customers (Lopez 2019). Consequently, in the chosen company, effective financial planning helps to reduce unnecessary costs.
How does your chosen business use IT?
The IT services are used by TripAdvisor Business to aid travellers quickly by providing the services they need. The TripAdvisor Organization has transformed into cloud computing with the aid of information technologies by providing and suggesting the content to its customers so that they can get correct information about the locations involved (Martin et al. 2018).
Clients, investors, contractors, bookings, and so forth use information technologies externally. IT applications are also used by TripAdvisor to consider the specifics of their investments. Everyone is mindful of privacy in today's world, but consumers use referenced web platforms to consider the ratings and feedback when booking restaurants and hotels (Zhang et al. 2017). There, clients and representatives can also review their online booking information for boarding. They also send the company input to achieve significant improvements. The customer would be supported to acquire product knowledge to display the graphical representations of the results and to analyse them. About the area, TripAdvisor can easily render a factual argument, as well as organize data with the function Augment feature (Nilashi et al. 2018).
What benefits and advantages does IT bring to your chosen business?
Technology has introduced productivity, automation, data security insight, and more business prospects to deliver multiple customer requirements, accelerated market growth, creativity in services and products services, traveller data and potential for new competitors in the industry (He et al. 2016). With the aid of online transactions, everything seems so simple with TripAdvisor E-payments. It is worth mentioning the advantages of going cashless.
With the use of mobile applications with TripAdvisor, mobile connectivity has become an important component of the life of a traveller. Customers do not have to drive with the paperwork now and can save a lot of expense on behalf of mobile check-ins, booking system, and e-tickets (Disztinger et al. 2017). In addition to this, online booking and scheduling help to take into account that tickets there is not a line for ticket accessibility. Communication using IT services allows connecting via emails, texting, video calls, etc. Information infrastructure offers consumers with information which is the strongest benefit (Disztinger et al. 2017). The area of information technology is the organisation's greatest asset in creating a company.
What type of risks does IT bring to your chosen business?
Along with advantages technology comes with a lot of disadvantages. The first is the risk of cyber-attacks. In this technological advancement era, there are many individual skilled in hacking. They hack professional site and data to get personal benefits out of others business. Also, as the users give their personal information while using apps such as phone number and link their account for payments becomes a major threat to them (Ruzic and Matika 2020). A lot of cases has been seen in which the online hackers get customers name and numbers and hack their accounts and ID's (Ruzic and Matika 2020). So this keeps both the company at risks and hinders the privacy and confidentiality of the customer data. Another risk that IT brings to the chosen organization is related to the security perspective. With the attack of malware and viruses, it corrupts the data that is stored on the website (Christiansen et al. 2018). Therefore, it is required by IT professionals to have a constant review regarding the IT system so that it may not lead to corrupt the data of users.
How can your chosen business maintain and monitor IT?
Monitor feedback of the public locations. Edit the details regarding the listing. React to observations. Implement the reservation button for bookings. The organization is committed to developing teams of experts to manage and regulate TripAdvisor's IT services so that they can improve its processes in a periodic manner (Díaz and Rodríguez 2018). The best part of managing and concentrating on management assets is to administer and acceptably control the IT. It also helps to properly monitor IT facilities by assigning clear role and responsibilities to all individuals. In a situation where the role of workers in the organization is uncertain, it would be hard to manage and emphasise the proper use of the system (Jamerson 2019). They use the big data system which allows the proper functioning of the website without facing the situation of bugs or issues.
From the above assessment, it can be concluded that IT is an important way for the progress and growth of the travel company. It enables communication and helps in maintaining simple and easy functioning. Further, there are many advantages such as productivity, mobile application and easy communication. On the other hand use of IT is also vulnerable to cyber-attacks.